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How to register as an ORUS brand

What you need before you apply, the six steps of the application, what we check, and what happens in the five days after.

A bedroom at night, the ORUS Sleep category

Before you start

Registration takes about fifteen minutes if you have these to hand. If something is not ready, you can answer pending or information not available rather than leave it blank.

  • Your brand's website and Instagram handle, and a customer service email
  • The range: how many products, the retail price band, where you sell today
  • How you ship: dispatch time, where stock is held, whether samples are possible, and the address returns go to
  • Whether you sell supplements or food, cosmetics or skincare, electrical goods, earplugs or bottles, and for cosmetics your UK Responsible Person's name and UK address
  • Identification for the person applying; your products liability insurance: insurer, policy number, expiry date, the limit, the territories covered, whether it indemnifies principals, and the certificate; any test certificates, your track record and the countries you sell in
  • Who is applying: a name, a role, an email we can reply to

The six steps

The registration at https://sellercentre.orus.uk/apply is six steps and about fifteen minutes. It saves on your device as you go, so you can leave and come back, and nothing is sent until the review step. The only files it asks for are your identification, your insurance certificate when you give your insurance, and any test certificate you have to hand; they are kept private and only the ORUS team can open them. No images and no bank details: those come later, in the Seller Centre.

  • 1 · Your brand: name, website, where you are based, Instagram, customer service contact
  • 2 · Your range: where it fits, how many lines, the price band, a few lines on the range, certifications, which of the five groups you sell in (and the UK Responsible Person for cosmetics)
  • 3 · Shipping and stock: how you ship, dispatch time, where stock sits, the markets you can sell in, the returns address
  • 4 · Checks and insurance: identification, insurance, test certificates, track record and countries, each one provided, pending or not available
  • 5 · You: name, role, email, phone
  • 6 · Review and send: everything in one place, with Edit on each step, and the offer restated before you send

You get a reference when it lands, to quote if you write to us.

What we check

Every product on ORUS was reviewed before it was listed, and yours will be too. We look at three things: whether the range fits sleep, move or restore; whether the quality, efficacy and relevance meet the bar the shop already sets; and whether you can ship inside the dispatch time you said. We do not check volume. A brand with six products and one warehouse shop is as welcome as one with sixty.

The five days after

We reply within five working days with your rate and your return terms, in writing. Your rate is usually 20% for wellness products; technology, devices and larger equipment are rated separately. Nothing goes live until you have agreed it.

Then you add your listings in the Seller Centre, ORUS reviews each one, and you launch, usually inside two weeks of applying.

Questions at this step

Do I need a company to apply?

You need a brand and a way to ship it. Sole traders are welcome. We ask for a registered business name when we set up payouts, not before.

Can I apply for more than one brand?

Yes, one application per brand, because each range is reviewed and rated on its own.

What if my products are not sleep, move or restore?

Tell us anyway in the range section. If it belongs in the wellness basket we will find where it sits; if it does not, we will say so within the five days rather than list it somewhere it will not sell.

Ready to sell on ORUS?

One commission per sale. We confirm your rate within five days.